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Why does Oncor care about energy efficiency? Isn’t selling electricity how Oncor makes money?

​​Energy conservation is important because it will help reduce the state’s electricity demand, lessening the need for new power plants and transmission lines. The state of Texas requires every electric delivery company like Oncor to develop programs that help consumers conserve and funds the programs through charges paid by Retail Electric Providers operating in Texas. Oncor has lowered energy use in its service territory every year since its energy efficiency programs began. From 2002 to 2009, Oncor’s energy efficiency programs have saved enough electricity to power more than 109,000 homes and have caused annual greenhouse gas emission reductions equal to removing more than 255,000 cars from Texas highways.
-Price R., Oncor Energy Efficiency Expert​